Marketing

A web site forms a key part of your overall marketing strategy. We are not a marketing organisation, but need to remain cognisant of marketing issues from an internet perspective. And of course,  having had many years in business we’ve had our own experiences and shared those of our web-clients. Part of our task in relation to websites is to share advice and guidance with a view to making your website deliver the information they need to your target audience.

Search engine optimisation

SEO is intended to make your website prominent in the search results provided by Google and other search engines. It is not a service we provide, however when we construct a website we aim to follow Googles “Advice to webmasters”. Search engine optimisers, businesses specialising in SEO employ a raft of techniques. These include use of social media and paid advertising like Google Ads. The cost can be orders of magnitude higher than the cost of creating a web site and is likely to be an ongoing committment. The more affordable SEOs may only provide advice rather than offloading a difficult and time consuming task, they may even use or advise use of deceptive techniques.  Google wages a constant battle with those who aim to subvert their algorithms and sites found to be using deceptive techniques are heavily penalised in their results. 

Website Performance

In addition to SEO, we focus on enhancing the overall performance of your website. Fast loading times and seamless navigation are crucial for retaining visitors.  We aim to optimize your site to ensure it runs smoothly and efficiently.  Our web hosting uses high perforance hardware and optimised software technologies while remaining highly cost competitive.

User Experience

A positive user experience is key to keeping your audience engaged. This means intuitive design and easy-to-use interfaces such that your target audience has easy access to the information they need.

Continuous Improvement

Technology and user preferences evolve, and so should your website. We offer ongoing support and updates to keep your site relevant and effective.